Retail Media Placements

Placements are your on-site inventory in which to display Ad Sets. Each Placement is configured at a widget level, meaning only one placement can be set for a widget and route (URL path) combination, with a specific Retail Media Ad Set strategy employed.

This document outlines the process of managing placements. The placements can be managed by Retailer users with the required permissions.

Create Placement

To create the placement follow the below steps.

• Log into Dashboard as an admin user.
• Click on the Placement Manager sub-menu under the Retail Media menu.

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• Click the Add Placement button in the upper right corner. It will open a drawer.

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• Refer to the below table for more information on each field of the Create Placement form.

Field	Required	Purpose	Allowed Value
Name	✅	Use a clear naming convention signalling a placement's location and widget type, matching what advertisers can see on your website. For example: 'Homepage Hero Banner Slider'	Any string value
Page	✅	Pages group placements by high-level location on a website, making it easy for suppliers to understand where their Ad Sets will appear.	It is a dropdown with predefined values
Route	✅	The specific URL or group of URLs where this placement is displayed.	It is a dropdown with all the available routes.
Widget	✅	The specific widget, pre-configured by a website owner, that appears on the selected route.	A dropdown with all available widgets for the selected route
AdSet Type	✅	The specific adset format enabled for this widget.	A dropdown to select between Sponsored Product, Sponsored Search, and Sponsored Display
Display Dimension		Display Dimension	It is only availabe for AdSet type Sponsored Display
Strategy Type	✅	Defines how the adset operates, ranging from AI/ML-driven strategies to more manual control targeting options.	A dropdown with available strategies, including: Relevance, Hybrid, Bid and Fixed
Cost Type	✅	Defines how the adset is monetized	A dropdown including: CPM, CPC, CPA
Cost	✅	The minimum cost rate allowed for this placement..	Valid positive decimal value, in local currency.
Enable Fallback		Allows website owners to set default fallback content, such as an own-brand promotional banner, in case of no ad demand.	Optional, for Sponsored Display where you can select and configure a fallback own brand display ad.
Allow Keyword Targeting For Search Banners		Enable this option only for Search Banners displayed on search results pages.	Yes/No option. Only available for Sponsored Display