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Retail Media Placements

Placements are your on-site inventory to display Ad Sets. Each Placement is configured at a slot level, meaning that you can configure multiple placements for the same widget, each with a different Retail Media strategy.

All placements can be modified or deleted. Any live placement can be targeted by a supplier Ad Set.

All Placements must contain the below fields:

  • Name: This should be descriptive of the inventory for a supplier to identify what they are targeting. Eg 'Homepage Hero Banner Slider' 'Homepage Welcome Back Recommendations Carousel'

  • Page: this is used to group placements by location on website. It is useful for suppliers when building Ad Sets

  • Route: the page this placement appears on

  • Widget: the widget this placement belongs to

  • Ad Set Type: Product Carousel, Keyword Targeting, Banner

  • Strategy Type: Relevancy, Hybrid, Bid, Fixed

  • Slot Selection: Choose which slots are avilable for this placement. Enter specific slot numbers. If left empty, all slots will be available.

  • Cost Type: Choose the way which this placement is billed, CPC, CPM, or Fixed / Hour

  • Cost Settings: Set the Min CPC, CPM or the Fixed cost of the placement.

  • Asset Type: This field determines the creative template for the Banner Ad Set.

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    Only available/configurable for Ad Set Type Banner.

  • Start Date / End Date: this field configures when the placement can be booked.

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    Only available/configurable for Strategy Type Fixed.